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Tuesday, 9 September 2014

Edward turns two.

Happy Birthday Edward! Two years after I first picked up a crochet hook and book sales on the #edsanimals collection are soaring. 

We enjoyed a fantastic day at the zoo, getting inspired by all the new animals. The zebra are always popular, but Ed's favourite is always the Giant Tortoise. 

His Grandma and Grandad decided to surprise him with two very special gifts. They have been named 'apple' and 'cheese' by Edward and this is their mansion! They will be living at Toft along with the 200 alpacas and Ed and I will enjoy giving them breakfast and cuddles everyday. 

In fact Edward was so thrilled with the guineapigs that he got in their hutch to help setup their beds! 

Saturday, 6 September 2014

Oh deary me.. Where did three months go?

Has it really been that long? 

The pace at Toft at the moment is quite hard to keep up with, hence the silence. Edward's Menagerie has sold like I had never imagined, and our Studio is buzzing with hundreds (yes hundreds) of people every week coming to learn to crochet. 

The team has expanded again to welcome new staff and interns and that has made for a very dynamic group that will be heading us up into the busy winter period. The Cornflower Cafe has become a permanent fixture and we will be changing our opening hours to Wed-Sun from October 1st. That means a whole extra day at the weekend for more workshops! 

Meanwhile the AW14/15 collection is looking top-notch and we're ready to photoshoot next week for an October launch. 

Basically life is good, but busy, so keep up over on Facebook or Inatagram as I can't promise to snatch 15 minutes again for a while. But I will try... 

Tuesday, 10 June 2014

Meet my Menagerie: Richard the Pig

Richard is one of two pigs in Edward's Menagerie. 

You'd think that working on an alpaca farm would be enough to satisfy my love of animals. Wrong. It's been fantastic the way becoming the mum of a toddler and designing Edward's Menagerie has given me the perfect excuse for numerous trips to farms, zoos and even just pet shops...

One of my favourite days out is a trip up to Harrogate for The Great Yorkshire Show. This year I hope to take Edward for the first time to peer over the pens with me at the biggest pigs I've ever seen. I'm pretty sure that he will be as excited as I am to meet all the different breeds of pig, sheep, goats and cow. In fact I am white excited now just thinking about it! When I first started developing TOFT back in 2006 I hauled my trailer full of handknits around every single agricultural show there was in the UK: the Royal Welsh, Bakewell, Newark and Notts, Royal Bath and West. You name it and I have sold alpaca knitwear there at some point in the last eight years. Camping in all weathers on a showground surrounded by partying young farmers was testing, but for me it felt like such a treat to get up very early, beg a coffee from the just-stirring food vendors, and head off to enjoying it with a large white pig. 

The 'meet my menagerie' campaign is a 50 day countdown to the official launch of my Edward's Menagerie book.  The Edward's Menagerie paperback can be ordered HERE.